Multiple backstage accounts indicate that Robert Roode believed he was going to win the TNA World Title until the afternoon of the event. Since the PPV was running long, TNA cut a segment out where James Storm "wished Roode luck" prior to the title match. It would have been the start of a storyline that creates potential friction and jealousy between Roode and Storm. The decision was made early Sunday to go with Storm as the (presumably babyface) champion and Roode as the almost-champion (who perhaps cracks from coming up just short due to an incompetent ref call and turns heel on Storm).
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