John Cena has been the biggest cash-cow for the WWE for the past 10 years. But just how much is he really worth? ESPN's financial expert Michele Steele says that WWE has stated that John Cena was worth $106 million dollars in retail value in 2010. I think that has to be a record.
And if all the Cena merchandise isn't enough, now the WWE is cashing in on the Anti-Cena market with the new "Cena Sucks" t-shirts. But that isn't the worst part. Now John Cena will be featured on three million boxes of Post's Fruity Pebbles cereal over the next three months as part of a partnership between the cereal and Cena. As part of the promotion, Post is holding a contest for one fan to meet John Cena, win "fantastic seats" to a WWE event and Cena gear.
John Cena has been the biggest cash-cow for the WWE for the past 10 years. But just how much is he really worth? ESPN's financial expert Michele Steele says that WWE has stated that John Cena was worth $106 million dollars in retail value in 2010. I think that has to be a record. 
No comments:
Post a Comment